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a big team like Manchester United, which is headed by Karen Shotbolt, a communications expert who has had a career spanning 22 years at Manchester United. Then there is AC Milan, which is headed by Pier Donato Vercellone, the former director of Nike Football Europe. Both of them realized that the role of the communication team has a special position in a professional football club; the communication team is not only limited to "a person who works as a journalist," the communication team goes beyond that. A professional football club, both domestic and foreign, must have a good communication team. understand very well the conditions of competitive football and the culture of the local football community. The communications team manages all communication flows out of the club, whether delivered directly or to the media in the form of press releases, via social media and articles on the club's website, or even via the media of club partners who issue news on a regular basis, to assist the team in forming a team opinion to the public.

The connection between modern football clubs and the media in the "modern football" era cannot be ruled out anymore. Engagement and relationship building with the community are important and very necessary; the community needs to build its opinion through various club communication media. such as through articles that are easily consumed by them, namely articles on the club's website or through media partners.

The communications team of a football club is tasked with carrying out a series of continuous, comprehensive, and continuous communication campaigns with the public. The communication team must be able to create good understanding, create and deepen public trust, and create, maintain, and enhance a positive or good image of a football club.

As a case study, since the 2011 regulation and moving into a professional company in 2013, several football teams in Indonesia still seem to be inaccurate in "building" relations with the community, especially Indonesian football fans. Not a few clubs are still fixated on how communication works in government, and the workings of the media in general tend to be rigid and conventional. We are ready to collaborate with political teams and football teams in forming a communication team that is quite familiar with the communicators of the people in Indonesia, armed with knowledge in the field of communication as well as deep experience and understanding of political culture, football, and supporters in Indonesia.

We hereby offer to work with the football team's communication team and the political success team on a series of programs that we think are sufficient to answer the needs of a football club's communication campaign, both online and offline, in various communication media and various formats.